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Nothing New November Challenge 2020. You in?

Every year at this time I’m launch a Nothing New November challenges essentially a ‘no new clothes’ challenge. Due to obvious reasons and keeping it 2020 style, this year will be a little different- no group photoshoots, no clothing swaps… but we kicked it off with a bang nevertheless! In partnership with one of my talent agencies, Role Models Management, they hosted a nothing new Halloween Challenge.

Every year there is huge amount of unnecessary waste resulting from Halloween. Of course, I repurposed and reFashioned a repeat look, and one of my favorites, Holly Go Lightly from Breakfast at Tiffany’s. I truly believe it is completely en vogue to repeat the most fabulous looks you possess... even Audrey used this one to amass her world class style icon status wearing her signature lbd look.

reuse, restyle, reFashion, rewear

Will you join me in reinventing our relationship to fashion? ReFashion is a word I assigned to this concept, written out in great detail years ago in a journal. This is not about buying nothing- but reevaluating what we buy, how much, from whom, from where- and why. This is about how we can create MORE STYLE. LESS WASTE. in our lives. It’s actually really exciting & really fun, and it’s been a catalyst to hone my creative edge.

Fashion is still one of the most polluting industries- this ‘challenge’ is not about shaming anyone for their shopping habits or vilifying fashion, but demonstrating and experimenting with another way- of creating MORE STYLE. LESS WASTE. in our lives.

Make sure you sign up for my email updates for future gifts, giveaways + promos (great chance to get a head start on your holiday shopping 😉)

Year 1 Nothing New November Challenge Goodwill Partnership

To celebrate the challenge and help raise awareness, I am also doing a Fine Art ReFashioned Art GIVEAWAY. Winner will be announced 11/30. Enter to win:

Shopping secondhand is highly encouraged, as well as shopping your own closet, or that of a friend’s, renting, borrowing, swapping. If you are going to shop over the next month, please choose secondhand. It is the best thing you can do for the environment. It is sustainable fashion.

Year 2 Nothing New November Goodwill Partnership

Year 2 Group Photoshoot


Iconic Life, “As a fashion lover, model and influencer, Laura Madden knows all about what’s trending. Right now, what’s trendy is taking any and every step to help the planet, and she’s helping us adopt new shopping habits and transform the current pieces in our closets. 

What does it mean to be sustainable and recycle fashion? Laura Madden shares the scoop and her top tips. Head over to now.”


Check out last year’s Nothing New November Challenge. There is no cost to enter, and I guarantee it will change your views on what is fashion and how to have it.

Stay tuned for upcoming features and additional details. In the meantime, I hope you’ll peruse the challenges I shared here, here, here + here. And some media coverage here (happy styling, wink)


Even if you can commit to 40 or 50% of taking part for the month, every bit counts and every bit will have a positive effect on the environment by reducing waste, conserving resources and slowing down the demand on the fashion industry to produce faster cheaper clothing.

No New Clothes Highlights 2020

Stay fabulous, tell your friends, and treat fashion like it were your best friend. We all love fashion and that will never change, but our relationship to it is overdue for an upgrade.

Sustainability and Style- better together.

Join me in the ReFashion Revolution. More Style. Less Waste.



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