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NOTHING NEW NOVEMBER with Laura Madden featured on Goodwill AZ.

Join us for this year's Nothing New November Challenge + Photoshoot

I wear used clothes.

Last November I pledged to buy nothing new for the entire month in partnership with Goodwill (more here). This started as my own personal challenge to help me grow more conscious about how and where I was shopping; this ‘challenge’ grew into something bigger. People started catching on decided to give it a try too. Guess what? It is really cool to care about the impact your shopping is having on the world. Also, shopping secondhand is some of the best shopping you can do. (evidence shown here from our Nothing New November photoshoot)

I’m back again to do another Nothing New November Challenge with Goodwill. We kicked it off with a photoshoot featuring three looks exclusively from Goodwill, of course! Every item was sourced from the 16th Street and Indian School store in Phoenix, in all but a few hours of shopping. I stuck to styling some of the hottest trends for fall- red, monochrome, tweed, animal print, belted coats, and utilitarian to name a few. I think we nailed it! (Yes!?)

Head to the Goodwill AZ website to read the whole story and see all three of the featured looks I styled for our shoot!

What does the ‘Nothing New November Challenge’ entail?

  • If you choose to shop during the month of November, shop secondhand

  • This does not include gifts you purchase for other people unless you choose

  • You decide your comfort level, ie. socks, undergarments, hats may be best sourced brand new- up to you

  • Even if you follow this challenge 50%, you are still making a difference, having a positive impact on the environment, and conserving many resources that would otherwise be used up on the sourcing, production and shipping of brand new items.

You in!?

Every week for the month of November I’ll be releasing a challenge for you to complete right here on my blog. Make sure you follow along to complete each week's challenge!

In case we don’t know each other yet, I love clothes, but not if they come at the expense of our planet

For those of you who are new here- I’m a sustainable fashion advocate, influencer and model, and also an upcycled artist. I write about the intersection of style, sustainability and self-esteem on my blog, the ReFashion Report, and various conscious lifestyle publications- and the Goodwill blog too!

I have always really loved clothes, shopping and getting dressed up! But when I found out that the fashion industry was one of the largest polluters of the planet, I knew something major had to change with how I was consuming fashion.

Good news! There’s Goodwill! Shopping second at thrift stores like Goodwill is one of the most sustainable ways you can shop. Secondhand fashion is sustainable fashion.


  • In the US alone, nearly 13 million tons of clothing are thrown into landfills every year.

  • Clothing in landfills is extremely damaging to our environment; as it breaks down it releases toxic gases into the atmosphere, such as methane.

  • Shopping secondhand decreases the demand on the fashion industry to produce faster and cheaper clothing.

Photography & clothing provided by Goodwill



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