Nothing New November Challenge 2019 is here!

Updated: Dec 20, 2019

In partnership with Goodwill, we are raising awareness of sustainable fashion



Secondhand fashion is sustainable fashion.



As you may know, I started secondhand shopping four years ago after watching the True Cost documentary and learning of the destruction the fashion industry reeks on both people and the planet. If you didn’t already know- the fashion industry is still one of the most polluting industries in the world, right up there with oil.




So, I started shopping secondhand purely as an environmental stance. And still to this day- I believe that shopping secondhand (vintage, consignment, thrift, etc.) is one of the most sustainable ways you can shop.










The Nothing New November Challenge starts this Friday 11/1. Each week I’ll be sharing a weekly challenge for you to complete on the blog. Make sure you follow along right here to find out the rest!



This ‘challenge’ is about raising awareness of how, what, why, and from where we shop. Whether you take part in our challenge or not, I want this [next month] to encourage you to be a more conscious consumer. That’s really all.




This challenge is not about not shopping at all- nor is it meant to make you feel bad about buying things. This is about only buying what you love, need, want & will wear for the long haul. If you’re going to shop, could you try to find it secondhand first? Try. Set the intention at least.





Franchela Franco, Heidi Altree, Crystal Daniels, Ebony Whittaker, myself



Buy less. Buy better. Buy with intention. It’s cool to care. It’s cool to be conscious. (More on this in recent blog post here)









What does the ‘Nothing New November Challenge’ entail?

  • If you choose to shop during the month of November, shop secondhand

  • This does not include gifts you purchase for other people unless you choose 

  • You decide your comfort level, ie. socks, undergarments, hats may be best sourced brand new- up to you

  • Even if you follow this challenge 50%, you are still making a difference, having a positive impact on the environment, and conserving many resources that would otherwise be used up on the sourcing, production and shipping of brand new items. 





Taking part in this challenge is easy! If you’re going to shop, shop secondhand, share photos of your secondhand shopping finds and your already-owned looks on Instagram (and Facebook), tag me @iamlauramadden and use the hashtag #nothingnewnovember for a chance to be featured (and more coming soon!)










This challenge is supported by Remake and Goodwill. Thank you!!




Thank you to my fabulous models, friends and partners in crime. I have connected with each of these women on many levels, but especially for our shared love of sustainable and secondhand shopping and the purpose-driven work they do. I hope you will check them out and give them a follow on Instagram: Heidi Altree of Amare by Heidi, Crystal Daniels of Designer Treasure Hunt + Conscious Collective, Ebony Whittaker of Time Capsule Vintage and Franchela Franco, fashion influencer.





Photography by Carrilee Fox Photography


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